Buick Unleashes Wildcat EV Concept
Buick unveiled the Wildcat EV concept, an expressive vision of the brand’s new design direction as it transitions to an all-electric future!
The Wildcat was developed to convey the all-new design language that will influence Buick production models for the foreseeable future. Buick’s new tri-shield logo, mounted on the body front and rear, symbolizes the design transformation and new production models will wear it starting next year.
“The Wildcat EV concept represents the real design future for the brand,” said Sharon Gauci, executive director, Global Buick and GMC Design. “Buick has always been forward looking and this expression is a glimpse of where we’re going, and the optimism we have for the limitless possibilities of an electric future.”
The Wildcat EV concept introduces a new, expressive face for Buick, distinguished by a bold, forward-leaning front-end appearance that features a low-mounted, trapezoidal grille. Sharp, high-mounted and horizontal check-mark shaped lighting flanks the vehicle, while the outer edges of the grille house primary lighting. The lighting elements are configured to create a unique welcome choreography when the driver approaches.
Further, the vehicle strikes a powerful, expressive presence, with an all-new laid back proportion complimented by a low, wide stance. The windshield wraps around and flows into the side glass, which tapers dramatically with the fast roofline to accentuate the aggressive profile.
“From every angle, the vehicle looks like it’s ready to pounce,” said Bob Boniface, director, Global Buick Design. “It’s the result of careful attention to the proportions and sculptural beauty derived from the intersection of forms, not lines.”
More exterior design highlights include:
- Distinctive semi-swing doors for east exit and entry
- Unique aluminum trim that appears to flow seamlessly into the interior seat structures
- Micro-LED lighting technology and thin-beam projector lenses for the front lighting
- Blade-style taillights embedded in the roof’s sail panels
- An external “state of charge” indicator visible in the exterior hatchback glass
- Jet Age-inspired 18-spoke “turbine” wheels
“The more you look at the Wildcat EV concept, the more the details reveal themselves,” said Boniface. “Its timeless proportions acknowledge the brand’s rich design legacy, while our latest technology moves you forward.”
Inside, the Wildcat EV concept’s cabin has an inner glow that is inviting and comforting, all while integrating new technologies designed to make the driving and riding experience more enjoyable.
The 2+2 configuration, outlined by a prominent console that extends from the base of the instrument panel to the rear seating area, uses unique graphic and color contrasts to create the illusion of floating elements intended to emphasize the cabin’s lightweight feel and spaciousness.
Color also plays an important role in the warmth and comfort the interior conveys. Legato Green flows through the cabin and is accented with brushed or polished aluminum trim. Lively orange elements, including the seat belts, add more distinction.
Additional interior highlights include:
- Cockpit-style seats with “floating” headrests
- Lightweight, flat-bottom steering wheel
- Center console touch screen
The Wildcat EV concept is built to be a platform for futuristic features such as artificial intelligence, biometrics and aromatherapy. The vehicle is designed to detect an elevation in driver heart rate and automatically adjust vehicle settings to calm them down. For example, when Zen Mode is activated, it will dim the cabin lights, disperse calming aromatherapy scents and activate massaging seats.
Everything about the concept is intended to convey what’s possible — in design, technology and the transformative experience of EV mobility.